{"id":24231,"date":"2022-08-11T10:46:46","date_gmt":"2022-08-11T06:46:46","guid":{"rendered":"https:\/\/mediazona.az\/?p=24231"},"modified":"2022-08-11T10:46:46","modified_gmt":"2022-08-11T06:46:46","slug":"r%c9%99f-qiym%c9%99tl%c9%99ri-kassa-qiym%c9%99tl%c9%99ri-il%c9%99-niy%c9%99-ust-ust%c9%99-dusm%c9%99y%c9%99-bil%c9%99r","status":"publish","type":"post","link":"https:\/\/mediazona.az\/?p=24231","title":{"rendered":"R\u0259f qiym\u0259tl\u0259ri kassa qiym\u0259tl\u0259ri il\u0259 niy\u0259 \u00fcst-\u00fcst\u0259 d\u00fc\u015fm\u0259y\u0259 bil\u0259r?"},"content":{"rendered":"
\n

B\u00f6y\u00fck supermarketl\u0259rd\u0259n al\u0131\u015f-veri\u015f etdikd\u0259 b\u0259z\u0259n m\u0259hsulun r\u0259f qiym\u0259tl\u0259ri il\u0259 kassa qiym\u0259tl\u0259rinin \u00fcst-\u00fcst\u0259 d\u00fc\u015fm\u0259m\u0259sind\u0259n gileyl\u0259nirl\u0259r. V\u0259t\u0259nda\u015flar h\u0259tta bununla ba\u011fl\u0131 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 payla\u015f\u0131m da edirl\u0259r. B\u0259s bel\u0259 hal yaranarsa, istehlak\u00e7\u0131lar \u00f6z h\u00fcquqlar\u0131 bar\u0259d\u0259 n\u0259 d\u0259r\u0259c\u0259d\u0259 m\u0259lumatl\u0131d\u0131rlar v\u0259 onlar\u0131n iddialar\u0131 n\u0259 q\u0259d\u0259r \u0259sasl\u0131d\u0131r? \u00d6lk\u0259nin p\u0259rak\u0259nd\u0259 sektorunda f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n Veys\u0259lo\u011flu \u015eirk\u0259tl\u0259r Qrupunun ictimaiyy\u0259tl\u0259 \u0259laq\u0259l\u0259r \u00fczr\u0259 n\u00fcmay\u0259nd\u0259si S\u0259ad\u0259t H\u0259nif\u0259yeva al\u0131c\u0131lar \u00fc\u00e7\u00fcn faydal\u0131 m\u0259qamlara toxunur.<\/p>\n

R\u0259f qiym\u0259tl\u0259ri il\u0259 kassa qiym\u0259tl\u0259ri aras\u0131nda f\u0259rqin s\u0259b\u0259bi n\u0259dir?<\/strong><\/p>\n

Bu g\u00fcn p\u0259rak\u0259nd\u0259 sektorunun t\u0259msil\u00e7isi kimi suallar\u0131n\u0131z\u0131 cavabland\u0131rsam da, m\u0259n \u00f6z\u00fcm d\u0259 sad\u0259 bir istehlak\u00e7\u0131yam v\u0259 dediyiniz \u00e7\u0259tinliyi b\u0259z\u0259n m\u0259n d\u0259 ya\u015fay\u0131ram. Lakin ham\u0131m\u0131z insan\u0131q v\u0259 ba\u015f ver\u0259nl\u0259rin insan amili s\u0259b\u0259bind\u0259n yarand\u0131\u011f\u0131n\u0131 anlay\u0131r\u0131q.<\/p>\n

M\u0259n \u00f6z\u00fcm d\u0259 marketl\u0259rd\u0259 r\u0259f v\u0259 kassa qiym\u0259tl\u0259ri aras\u0131ndak\u0131 f\u0259rqi g\u00f6rm\u00fc\u015f\u0259m. H\u0259tta b\u0259z\u0259n bizim komandaya da istehlak\u00e7\u0131lardan bu probleml\u0259 ba\u011fl\u0131 sor\u011fular g\u0259lir. B\u00f6y\u00fck market \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 m\u0259hsulun r\u0259f qiym\u0259ti il\u0259 kassa qiym\u0259ti aras\u0131nda f\u0259rqin yaranmas\u0131n\u0131n \u0259sas s\u0259b\u0259bi el\u0259 dediyim kimi insan amilidir. Y\u0259ni burada h\u0259r hans\u0131 bir q\u0259r\u0259z yoxdur. \u0130nsan amili dedikd\u0259, y\u0259ni bil\u0259r\u0259kd\u0259n edilm\u0259y\u0259n, amma n\u0259tic\u0259sind\u0259 istehlak\u00e7\u0131lar\u0131 narahat ed\u0259n n\u00f6qsanlar\u0131 n\u0259z\u0259rd\u0259 tuturam.<\/p>\n

Konkret misallar g\u0259tir\u0259 bil\u0259rsinizmi?<\/strong><\/p>\n

M\u0259s\u0259l\u0259n, m\u0259hsul qiym\u0259tl\u0259rind\u0259 d\u0259yi\u015fiklikl\u0259r ba\u015f verdik\u0259 qiym\u0259t kassada avtomatik olaraq yenil\u0259nir. Ma\u011fazan\u0131n aidiyy\u0259ti \u0259m\u0259kda\u015flar\u0131 da bununla ba\u011fl\u0131 d\u0259rhal m\u0259lumatland\u0131r\u0131l\u0131r. Amma n\u0259z\u0259r\u0259 alaq ki, marketl\u0259rd\u0259 minl\u0259rl\u0259 m\u0259hsul \u00e7e\u015fidi t\u0259qdim olunur v\u0259 qiym\u0259tl\u0259rin r\u0259fl\u0259rd\u0259 d\u0259yi\u015fdirilm\u0259si fiziki olaraq m\u00fc\u0259yy\u0259n vaxt al\u0131r. Bel\u0259 ki, b\u0259zi texniki s\u0259b\u0259bl\u0259rd\u0259n b\u0259z\u0259n ist\u0259r-ist\u0259m\u0259z \u0259m\u0259liyyatlarda l\u0259ngim\u0259l\u0259r ba\u015f ver\u0259 bil\u0259r. Vitrind\u0259 d\u0259yi\u015fiklik edil\u0259n\u0259 q\u0259d\u0259r ist\u0259nil\u0259n birimiz hans\u0131sa m\u0259hsulu al\u0131r\u0131qsa, n\u0259tic\u0259d\u0259 kassada qiym\u0259t f\u0259rqi yaran\u0131r. \u018flb\u0259tt\u0259 ki, sonra marketl\u0259r \u00f6z n\u00f6qsan\u0131n\u0131 q\u0259bul edib m\u00fc\u015ft\u0259ril\u0259rind\u0259n \u00fczrxahl\u0131q edirl\u0259r.<\/p>\n

B\u0259s insan amili dedikd\u0259, istehlak\u00e7\u0131lar\u0131 da n\u0259z\u0259rd\u0259 tutursunuzmu?<\/strong><\/p>\n

\u018flb\u0259tt\u0259, istehlak\u00e7\u0131 kimi biz d\u0259 m\u00fc\u0259yy\u0259n s\u0259hvl\u0259r\u0259 yol veririk. Sad\u0259 n\u00fcmun\u0259 il\u0259 izah edim. Ma\u011fazaya daxil oluruq, al\u0131\u015f-veri\u015f ed\u0259n zaman ist\u0259diyimiz m\u0259hsulu vitrind\u0259n g\u00f6t\u00fcr\u00fcr, t\u0259rkibini inc\u0259l\u0259yir v\u0259 yenid\u0259n vitrin\u0259 qoyuruq. B\u0259zi hallarda bu m\u0259hsulu geri qoyan zaman \u0259vv\u0259lki yerin\u0259 deyil, dig\u0259r m\u0259hsullar\u0131n s\u0131ras\u0131na yerl\u0259\u015fdiririk. Bel\u0259 olan halda bizd\u0259n sonra g\u0259l\u0259n m\u00fc\u015ft\u0259ri h\u0259min m\u0259hsulu \u00f6z yerind\u0259 deyil, dig\u0259r m\u0259hsullar\u0131n aras\u0131nda g\u00f6r\u00fcr. Bu zaman t\u0259bii ki, f\u0259rqli qiym\u0259t al\u0131c\u0131larda \u00e7a\u015fq\u0131nl\u0131q yarad\u0131r. Bu kimi hallar\u0131n yaranmamas\u0131, vitrinl\u0259r\u0259 n\u0259zar\u0259tin g\u00fccl\u0259ndirilm\u0259si \u00fc\u00e7\u00fcn sat\u0131c\u0131lar\u0131m\u0131z\u0131 daima t\u0259limatland\u0131r\u0131r\u0131q.<\/p>\n

Qiym\u0259t f\u0259rqini g\u00f6r\u0259n al\u0131c\u0131 n\u0259 etm\u0259lidir?<\/strong><\/p>\n

B\u0259li, haql\u0131 suald\u0131r. \u00c7\u00fcnki biz \u015eirk\u0259tl\u0259r Qrupu olaraq, p\u0259rak\u0259nd\u0259 bazar\u0131nda dig\u0259r oyun\u00e7ular kimi, m\u00fc\u015ft\u0259ril\u0259rimizin h\u00fcquqlar\u0131 bar\u0259d\u0259 ciddi d\u00fc\u015f\u00fcn\u00fcr\u00fck. Bununla ba\u011fl\u0131 biz\u0259 aid ma\u011fazalar\u0131m\u0131zda m\u0259lumatland\u0131r\u0131c\u0131 l\u00f6vh\u0259l\u0259r qura\u015fd\u0131rm\u0131\u015f\u0131q. Burada al\u0131c\u0131 m\u0259mnuniyy\u0259tin\u0259 h\u0259d\u0259fl\u0259n\u0259n 4 prinsip \u0259ks olunub: 1) Marketl\u0259rimizd\u0259n al\u0131nan m\u0259hsullar kassa \u00e7eki v\u0259 ya q\u0259bzi t\u0259qdim olunmaqla 15 g\u00fcn \u0259rzind\u0259 geri qaytar\u0131la bil\u0259r; 2) M\u00fc\u015ft\u0259ri al\u0131\u015f-veri\u015f zaman\u0131 istifad\u0259 m\u00fcdd\u0259ti bitmi\u015f m\u0259hsul a\u015fkar ed\u0259rs\u0259, yeni m\u0259hsul ona h\u0259diyy\u0259 verilir; 3) Marketl\u0259rd\u0259 \u00e7ap x\u0259tas\u0131 il\u0259 \u0259laq\u0259dar hans\u0131sa m\u0259hsulun qiym\u0259ti a\u015fa\u011f\u0131 elan edil\u0259rs\u0259, bu qiym\u0259t kassada da ke\u00e7\u0259rlidir; 4) Marketd\u0259 r\u0259f qiym\u0259ti il\u0259 kassa qiym\u0259ti f\u0259rqli olduqda (barkod, marka ad\u0131, \u00f6l\u00e7\u00fc vahidi v\u0259 miqdar\u0131 eyni olarsa) a\u015fa\u011f\u0131 olan qiym\u0259t ke\u00e7\u0259rlidir.<\/p>\n

Sadalad\u0131\u011f\u0131m prinsipl\u0259rin ham\u0131s\u0131 bizim \u00fc\u00e7\u00fcn sad\u0259c\u0259 \u015f\u00fcarlar deyil. Ma\u011fazalar\u0131m\u0131zda bu prinsipl\u0259r\u0259 riay\u0259t edilir. H\u0259m\u00e7inin hans\u0131sa \u015fikay\u0259t v\u0259 ya sor\u011fu daxil olduqda biz buna operativ cavab verm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r\u0131q. M\u0259lumat \u00fc\u00e7\u00fcn bildirim ki, \u201cAraz\u201d ma\u011fazalar\u0131m\u0131z\u0131n bir \u00e7oxunda barkodu oxuyan cihazlar var ki, kassaya yax\u0131nla\u015fmadan da qiym\u0259tl\u0259r bar\u0259d\u0259 m\u0259lumat ala bil\u0259rsiniz.<\/p>\n

\u018fg\u0259r bu, insan amili s\u0259b\u0259bind\u0259n yaranan problemdirs\u0259, buna dig\u0259r \u00f6lk\u0259l\u0259rin bazarlar\u0131nda da rast g\u0259linirmi?<\/strong><\/p>\n

Maraql\u0131 bir fakt\u0131 deyim ki, r\u0259f qiym\u0259tl\u0259ri il\u0259 kassa qiym\u0259tl\u0259ri aras\u0131nda f\u0259rq\u0259 yaln\u0131z Az\u0259rbaycanda rast g\u0259linmir. Q\u0259rbd\u0259 d\u0259 bel\u0259dir. M\u0259s\u0259l\u0259n, 2020-ci ild\u0259 Niderland\u0131n \u0259n b\u00f6y\u00fck supermarketl\u0259r \u015f\u0259b\u0259k\u0259l\u0259ri olan \u201cAlbert Heijn\u201d and \u201cJumbo\u201dda \u0259n az\u0131 22% m\u0259hsulun r\u0259f v\u0259 kassa qiym\u0259tl\u0259ri f\u0259rqli olub. B\u00f6y\u00fck Britaniyadak\u0131 \u201cCoop\u201d marketl\u0259rind\u0259 8%, Almaniyan\u0131n \u201cPlus\u201d marketl\u0259rind\u0259 15%, \u201cLidl\u201d marketl\u0259rind\u0259 is\u0259 7% m\u0259hsulun r\u0259f v\u0259 kassa qiym\u0259tl\u0259ri aras\u0131nda f\u0259rq m\u00fc\u015fahid\u0259 edilib. Qon\u015fu T\u00fcrkiy\u0259d\u0259ki \u201cB\u0130M\u201d v\u0259 \u201c\u015eOK\u201d marketl\u0259rd\u0259 d\u0259 bu kimi hallar ya\u015fana bilir.<\/p>\n

Bir istehlak\u00e7\u0131 olaraq, bu hal bizi qane etm\u0259s\u0259 d\u0259, y\u0259qin anlay\u0131\u015fla qar\u015f\u0131layars\u0131n\u0131z ki, insan\u0131n s\u0259hv etm\u0259sini istisna ed\u0259 bilmirik. Amma t\u0259bii ki, n\u00f6qsanlar\u0131n azald\u0131lmas\u0131 v\u0259 h\u0259tta minimuma endirilm\u0259si \u00fc\u00e7\u00fcn \u00e7al\u0131\u015f\u0131r\u0131q. H\u0259m\u00e7inin istehlak\u00e7\u0131lar\u0131n m\u0259mnuniyy\u0259tini v\u0259 qanunvericilik \u00e7\u0259r\u00e7iv\u0259sind\u0259 h\u00fcquqlar\u0131n\u0131 t\u0259min etm\u0259k d\u0259 \u0259sas h\u0259d\u0259fimizdir.<\/p>\n

B\u0259s m\u00fc\u015ft\u0259ri m\u0259mnuniyy\u0259tini nec\u0259 t\u0259min edirsiniz?<\/strong><\/p>\n

Ad\u0259t\u0259n, marketl\u0259r m\u0259hsulun r\u0259f qiym\u0259tl\u0259ri il\u0259 kassa qiym\u0259tl\u0259rinin \u00fcst-\u00fcst\u0259 d\u00fc\u015fm\u0259m\u0259sind\u0259n \u015fikay\u0259t\u00e7i olan istehlak\u00e7\u0131larla m\u00fc\u015ft\u0259ri xidm\u0259tl\u0259ri \u00fczr\u0259 n\u00fcmay\u0259nd\u0259l\u0259rimiz \u0259laq\u0259 saxlay\u0131b \u00fczrxahl\u0131q edirl\u0259r. \u00dcmumiyy\u0259tl\u0259 is\u0259 \u0259sas add\u0131m\u0131m\u0131z problemin haradan qaynaqland\u0131\u011f\u0131n\u0131 ara\u015fd\u0131rmaq v\u0259 \u00e7evik h\u0259ll\u0259 nail olmaqd\u0131r.<\/p>\n

\u015eirk\u0259timizin \u0259sas d\u0259y\u0259rl\u0259rind\u0259n biri d\u0259 \u0259dal\u0259tlilikdir. Bu is\u0259 o dem\u0259kdir ki, m\u00fc\u015ft\u0259ril\u0259rimizl\u0259 d\u0259 m\u00fcnasib\u0259td\u0259 \u0259dal\u0259tli olma\u011fa \u00e7al\u0131\u015f\u0131r\u0131q. Biz market\u00e7ilikl\u0259 m\u0259\u015f\u011ful oluruq v\u0259 al\u0131c\u0131 m\u0259mnuniyy\u0259ti bizim \u00fc\u00e7\u00fcn prioritetdir. \u0130stehlak\u00e7\u0131lar\u0131n \u0259sas ehtiyac\u0131 olan m\u0259hsullar\u0131 onlara m\u00fcmk\u00fcn olan yax\u015f\u0131 keyfiyy\u0259t v\u0259 m\u00fcmk\u00fcn a\u015fa\u011f\u0131 qiym\u0259tl\u0259rl\u0259 t\u0259qdim etm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r\u0131q.<\/p>\n

Q\u0259bul edirik ki, m\u00fc\u015ft\u0259ril\u0259rimiz b\u0259z\u0259n biz\u0259 m\u00fc\u0259yy\u0259n n\u00f6qsanlar bar\u0259sind\u0259 m\u0259lumat verir. Bu c\u00fcr sor\u011fular \u00fczr\u0259 i\u015fl\u0259y\u0259n komandam\u0131z h\u0259min m\u00fcraci\u0259tl\u0259ri vaxt\u0131nda ara\u015fd\u0131r\u0131r v\u0259 h\u0259ll etm\u0259k \u00fc\u00e7\u00fcn \u00e7al\u0131\u015f\u0131r. Biz sosial \u015f\u0259b\u0259k\u0259l\u0259r vasit\u0259sil\u0259 al\u0131c\u0131lar\u0131m\u0131z\u0131 istehlak\u00e7\u0131 h\u00fcquqlar\u0131 bar\u0259d\u0259 m\u0259lumatland\u0131r\u0131r, onlar\u0131 al\u0131\u015f-veri\u015f zaman\u0131 daha diqq\u0259tli olma\u011fa \u00e7a\u011f\u0131r\u0131r\u0131q. \u0130nsan amili olan yerd\u0259 m\u00fc\u0259yy\u0259n n\u00f6qsanlar da yarana bil\u0259r v\u0259 biz m\u00fc\u015ft\u0259ril\u0259rimizi narahat ed\u0259n ist\u0259nil\u0259n n\u00f6qsana g\u00f6r\u0259 m\u0259suliyy\u0259timizi d\u0259rk edirik. \u018fsas h\u0259d\u0259fimiz \u0259dal\u0259tli ticar\u0259t v\u0259 m\u00fc\u015ft\u0259ril\u0259rimizin m\u0259mnuniyy\u0259tidir.<\/p>\n

D\u0130QQ\u018fT! \u015eikay\u0259t v\u0259 t\u0259klifl\u0259riniz, g\u00f6rd\u00fcy\u00fcn\u00fcz v\u0259 e\u015fitdiyiniz h\u0259r hans\u0131 bir maraql\u0131 m\u0259lumat\u0131 bu n\u00f6mr\u0259y\u0259 g\u00f6nd\u0259rin:\u00a0\u00a0\u00a0\u00a00 55 4 61 71 21 WHATSAPP<\/span><\/p>\n<\/div>\n

<\/div>\n
\"R\u0259f<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u00f6y\u00fck supermarketl\u0259rd\u0259n al\u0131\u015f-veri\u015f etdikd\u0259 b\u0259z\u0259n m\u0259hsulun r\u0259f qiym\u0259tl\u0259ri il\u0259 kassa qiym\u0259tl\u0259rinin \u00fcst-\u00fcst\u0259 d\u00fc\u015fm\u0259m\u0259sind\u0259n gileyl\u0259nirl\u0259r. V\u0259t\u0259nda\u015flar h\u0259tta bununla ba\u011fl\u0131 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 payla\u015f\u0131m da edirl\u0259r. B\u0259s bel\u0259 hal yaranarsa, istehlak\u00e7\u0131lar \u00f6z h\u00fcquqlar\u0131…<\/p>\n","protected":false},"author":2,"featured_media":24232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,7,1],"tags":[],"class_list":["post-24231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","category-sosial","category-xbr-xtti"],"_links":{"self":[{"href":"https:\/\/mediazona.az\/index.php?rest_route=\/wp\/v2\/posts\/24231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediazona.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediazona.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediazona.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediazona.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24231"}],"version-history":[{"count":1,"href":"https:\/\/mediazona.az\/index.php?rest_route=\/wp\/v2\/posts\/24231\/revisions"}],"predecessor-version":[{"id":24233,"href":"https:\/\/mediazona.az\/index.php?rest_route=\/wp\/v2\/posts\/24231\/revisions\/24233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediazona.az\/index.php?rest_route=\/wp\/v2\/media\/24232"}],"wp:attachment":[{"href":"https:\/\/mediazona.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediazona.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediazona.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}